{"id":8426,"date":"2025-05-19T00:00:00","date_gmt":"2025-05-19T00:00:00","guid":{"rendered":"https:\/\/autoverify.snaf.foo\/blog\/axe-sur-le-credit-pret-a-acheter-un-apercu-des-4-types-de-leads-de-credit-autoverify\/"},"modified":"2026-07-09T15:16:33","modified_gmt":"2026-07-09T15:16:33","slug":"axe-sur-le-credit-pret-a-acheter-un-apercu-des-4-types-de-leads-de-credit-autoverify","status":"publish","type":"post","link":"https:\/\/autoverify.snaf.foo\/fr\/blog\/axe-sur-le-credit-pret-a-acheter-un-apercu-des-4-types-de-leads-de-credit-autoverify\/","title":{"rendered":"Ax\u00e9 sur le cr\u00e9dit, pr\u00eat \u00e0 acheter : un aper\u00e7u des 4 types de leads de cr\u00e9dit AutoVerify"},"content":{"rendered":"

En ce qui concerne les ventes de voitures, le choix du moment est important \u2014 tout comme l’information fournie.<\/p>\n

C’est pourquoi adopter une approche ax\u00e9e sur le cr\u00e9dit<\/a> peut faire toute la diff\u00e9rence. Cela vous permet de comprendre la situation de cr\u00e9dit d’un acheteur t\u00f4t dans le processus, vous permettant de personnaliser vos communications, d’adapter les options de financement et de conclure plus de ventes plus rapidement.<\/p>\n

Maintenant, examinons les quatre types distincts de leads de cr\u00e9dit que vous pouvez recevoir via AutoVerify \u2014 et comment celles-ci vous aident \u00e0 capturer des informations utile, peu importe o\u00f9 se trouve le client dans son parcours.<\/p>\n

\u200d<\/p>\n

Lead de cr\u00e9dit complet (enqu\u00eate sans impact)<\/strong><\/h2>\n

\u200d<\/p>\n

Qu’est-ce qui est inclus dans un lead de cr\u00e9dit complet d’AutoVerify?<\/h3>\n

Ce lead provient d’un client authentifi\u00e9 par pi\u00e8ce d\u2019identification dont les d\u00e9tails de cr\u00e9dit ont \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9s via une enqu\u00eate sans impact d’Equifax ou de TransUnion.<\/p>\n

Les concessionnaires utilisant AV Pre-qualify<\/strong> recevront \u00e9galement des informations sur les revenus auto-d\u00e9clar\u00e9s, les dettes et les d\u00e9penses de logement, ainsi qu’une offre de pr\u00e9-qualification qui inclut le montant maximal du pr\u00eat, la dur\u00e9e pr\u00e9f\u00e9r\u00e9e et le paiement mensuel estim\u00e9.<\/p>\n

Les concessionnaires utilisant AV Inventory Matching<\/strong><\/a> recevront tout ce qui pr\u00e9c\u00e8de, en plus d’une \u00e9valuation de l’\u00e9quit\u00e9 sur le v\u00e9hicule d’\u00e9change et\/ou le paiement initial (si fourni), et une liste de v\u00e9hicules qui correspondent aux crit\u00e8res de financement.<\/p>\n

Quand vais-je recevoir un lead de cr\u00e9dit complet?<\/h3>\n

Vous recevrez ce lead lorsqu’un client compl\u00e8te le flux de leads via AV Inventory Matching, AV Credit+, ou AV Pre-qualify<\/a>, et r\u00e9ussit l’authentification d’identit\u00e9.<\/p>\n

Sc\u00e9nario du monde r\u00e9el<\/h3>\n

Un acheteur voit un v\u00e9hicule qu’il aime sur votre site, rempli une demande de cr\u00e9dit via AV Pre-qualify ou AV Credit+, et r\u00e9ussit tous les contr\u00f4les d’authentification. Le lead que vous recevez comprend la cote de cr\u00e9dit v\u00e9rifi\u00e9e du client et des d\u00e9tails cl\u00e9s pour aider aux prochaines \u00e9tapes.<\/p>\n

La valeur pour votre concession.<\/h3>\n

C’est votre position id\u00e9ale. Les leads de cr\u00e9dit complets sont pr\u00eats \u00e0 l’action – ils aident votre \u00e9quipe \u00e0 prioriser les acheteurs hautement motiv\u00e9s, \u00e0 les associer \u00e0 l’inventaire et au financement appropri\u00e9s, et finalement \u00e0 acc\u00e9l\u00e9rer la transaction.<\/p>\n

De plus, pour les leads AV Credit+ (aliment\u00e9 par des donn\u00e9es d’Equifax Canada) et AV Pre-qualify, vous pouvez d\u00e9sormais envoyer un lien de demande de financement de suivi pour maintenir l’\u00e9lan et faire avancer l’affaire m\u00eame avant que le client n\u2019entre dans la concession.<\/p>\n

\u200d<\/p>\n

Demande de financement<\/strong><\/h2>\n

\u200d<\/p>\n

Qu’est-ce qui est inclus dans un lead de demande de financement d’AutoVerify?<\/h3>\n

C’est le lead le plus complet \u2014 il s’agit d’une demande de financement compl\u00e8te soumise par l’acheteur, incluant tous les d\u00e9tails requis pour l’approbation par le pr\u00eateur.<\/p>\n

Quand vais-je recevoir un lead de demande de financement?<\/h3>\n

Ce lead est envoy\u00e9 lorsqu’un acheteur choisit d’aller au-del\u00e0 de la pr\u00e9qualification et remplit une demande de financement compl\u00e8te, g\u00e9n\u00e9ralement lorsqu’il est pr\u00eat \u00e0 acheter.<\/p>\n

Sc\u00e9nario du monde r\u00e9el<\/h3>\n

Un client est convaincu d’avoir trouv\u00e9 le bon v\u00e9hicule et souhaite obtenir un financement avant de visiter la concession. Il remplit la demande compl\u00e8te sur votre site Web, et le tout est envoy\u00e9 en toute s\u00e9curit\u00e9 \u00e0 un membre d\u00e9sign\u00e9 de l’\u00e9quipe pour prot\u00e9ger les donn\u00e9es sensibles incluses dans la soumission.<\/p>\n

La valeur pour votre concession<\/h3>\n

C\u2019est le lead le plus motiv\u00e9 qui existe \u2014 un signal clair que l’acheteur est pr\u00eat \u00e0 aller de l’avant. Avec toutes les donn\u00e9es dont vous avez besoin pour commencer \u00e0 travailler avec les pr\u00eateurs, ce lead aide \u00e0 r\u00e9duire le temps de traitement et donne \u00e0 votre \u00e9quipe de F&A une longueur d’avance.<\/p>\n

\u200d<\/p>\n

Lead de cr\u00e9dit partiel (coordonn\u00e9es seulement)<\/strong><\/h2>\n

\u200d<\/p>\n

Qu’est-ce qui est inclus dans un lead de cr\u00e9dit partiel avec seulement les coordonn\u00e9es?<\/h3>\n

Ce lead comprend le nom, l\u2019adresse de courriel et le num\u00e9ro de t\u00e9l\u00e9phone de l’acheteur, mais aucune donn\u00e9e de carte de cr\u00e9dit. C’est la version la plus pr\u00e9coce d’un lead de cr\u00e9dit et il est envoy\u00e9 lorsqu’un client remplit uniquement le formulaire initial.<\/p>\n

Quand vais-je recevoir un lead de cr\u00e9dit partiel?<\/h3>\n

Vous recevrez ce lead lorsque quelqu’un abandonne l’outil \u00e0 la toute premi\u00e8re page, avant de fournir son adresse ou de compl\u00e9ter l’authentification de l’identit\u00e9.<\/p>\n

Sc\u00e9nario du monde r\u00e9el<\/h3>\n

Un acheteur parcourt votre site Web pendant sa pause de d\u00eener et commence \u00e0 remplir le formulaire AV Pre-qualify ou AV Credit+. Il saisit ses coordonn\u00e9es, mais se laisse distraire ou manque de temps et ne termine jamais les \u00e9tapes suivantes. Ses informations sont toujours captur\u00e9es et envoy\u00e9es \u00e0 votre CRM en tant que lead.<\/p>\n

La valeur pour votre concession<\/h3>\n

Bien que ce lead ne contienne pas de d\u00e9tails de cr\u00e9dit, il signale une intention d’achat pr\u00e9coce. Cela donne \u00e0 votre \u00e9quipe une chance de faire un suivi et de guider l’acheteur \u00e0 revenir dans le processus – transformant potentiellement un lead froid en un lead chaud.<\/p>\n

\u200d<\/p>\n

Lead de cr\u00e9dit partiel (fourchette de cr\u00e9dit fournie)<\/strong><\/h2>\n

\u200d<\/p>\n

Qu’est-ce qui est inclus dans un lead de cr\u00e9dit partiel avec une fourchette de cr\u00e9dit fournie?<\/h3>\n

Cette version fournit les coordonn\u00e9es du client et une plage de cr\u00e9dit g\u00e9n\u00e9rale bas\u00e9e sur des donn\u00e9es r\u00e9gionales (code postal), offrant un peu plus d’informations que le premier type.<\/p>\n

Quand vais-je recevoir un lead de cr\u00e9dit partiel avec une fourchette de cr\u00e9dit?<\/h3>\n

Vous verrez ce lead lorsqu’un client aura progress\u00e9 suffisamment dans le processus pour entrer son adresse, mais \u00e9choue ensuite \u00e0 l’authentification d’identit\u00e9 ou quitte l’outil pour une autre raison (par exemple, t\u00e9l\u00e9phone mort, probl\u00e8me d’internet, etc.).<\/p>\n

Sc\u00e9nario du monde r\u00e9el<\/h3>\n

Un client envisage s\u00e9rieusement le financement et remplit la majorit\u00e9 du formulaire, mais le syst\u00e8me ne parvient pas \u00e0 authentifier son identit\u00e9 en raison d’un d\u00e9calage ou d’une erreur technique. Au lieu d’une enqu\u00eate sans impact, vous recevez une fourchette de cr\u00e9dit g\u00e9n\u00e9r\u00e9e \u00e0 partir de donn\u00e9es r\u00e9gionales (son code postal) en tant que solution de repli.<\/p>\n

La valeur pour votre concession<\/h3>\n

Ce lead vous donne un aper\u00e7u directionnel du cr\u00e9dit, aidant votre \u00e9quipe des ventes ou des finances \u00e0 pr\u00e9parer les prochaines \u00e9tapes. C’est une occasion pr\u00e9cieuse de r\u00e9engager le client et de demander toute information manquante n\u00e9cessaire \u00e0 une pr\u00e9-qualification de cr\u00e9dit ou \u00e0 une demande de financement.<\/p>\n

Ce qui importe<\/h2>\n

Chacun de ces quatre types de leads joue un r\u00f4le unique dans le parcours d’achat. Qu’un acheteur abandonne t\u00f4t ou soumette une demande de financement compl\u00e8te, AutoVerify s’assure que vous capturez son intention \u00e0 chaque \u00e9tape – donnant \u00e0 votre \u00e9quipe les outils pour agir rapidement et conclure la vente plus intelligemment.<\/p>\n

En comprenant les diff\u00e9rences entre ces leads, votre concession peut :<\/p>\n

\u25cf  Prioriser les suivis dans le bon contexte<\/p>\n

\u25cf  Rationaliser la conversation sur le financement<\/p>\n

\u25cf  Am\u00e9liorer l’exp\u00e9rience client gr\u00e2ce \u00e0 un engagement personnalis\u00e9<\/p>\n

Pr\u00eat \u00e0 tirer davantage de vos leads de cr\u00e9dit? Adoptez l’approche ax\u00e9e sur le cr\u00e9dit et utilisez chaque interaction comme un tremplin vers la vente.<\/p>\n

 <\/p>\n

\u200d<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Examinons les quatre types distincts de leads de cr\u00e9dit que vous pouvez recevoir via AutoVerify \u2014 et comment celles-ci vous aident \u00e0 capturer des informations utile, peu importe o\u00f9 se trouve le client dans son parcours.<\/p>\n","protected":false},"author":1,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[43],"tags":[],"class_list":["post-8426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apercu-de-lindustrie"],"yoast_head":"\nAx\u00e9 sur le cr\u00e9dit, pr\u00eat \u00e0 acheter : un aper\u00e7u des 4 types de leads de cr\u00e9dit AutoVerify<\/title>\n<meta name=\"description\" content=\"Ce lead vous donne un aper\u00e7u directionnel du cr\u00e9dit, aidant votre \u00e9quipe des ventes ou des finances \u00e0 pr\u00e9parer les prochaines \u00e9tapes. 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