J&J Auto Sales est un nom respect\u00e9 dans le march\u00e9 des automobiles au Manitoba depuis plus de 30 ans. Gr\u00e2ce \u00e0 leur service amical et \u00e0 leur vaste choix de v\u00e9hicules, ils se sont forg\u00e9 une solide r\u00e9putation de service. Cependant, \u00e0 mesure que le march\u00e9 \u00e9volue, J&J Auto Sales a reconnu des occasions d’affiner son approche et d’am\u00e9liorer l’exp\u00e9rience client qu’elle offre.<\/p>\n
L’\u00e9quipe J&J \u00e9tait confront\u00e9e \u00e0 certains d\u00e9fis. Ils d\u00e9pensaient une somme importante pour des leads qui n\u2019aboutissaient \u00e0 rien. Leurs processus et leur technologie \u00e9taient plus lents qu’ils ne devraient l’\u00eatre, ce qui laissait beaucoup \u00e0 d\u00e9sirer en termes d\u2019efficacit\u00e9 des ventes et d\u2019interactions avec les clients.<\/p>\n
\u200d<\/p>\n
En int\u00e9grant les solutions AutoVerify \u00e0 son processus de vente, J&J Auto Sales a r\u00e9alis\u00e9 des progr\u00e8s impressionnants. Leur nouvelle approche a non seulement am\u00e9lior\u00e9 l’efficacit\u00e9 de leurs op\u00e9rations, mais aussi r\u00e9duit le co\u00fbt des leads et am\u00e9lior\u00e9 la qualit\u00e9 de leurs leads. Par cons\u00e9quent, J&J a \u00e9t\u00e9 en mesure d’offrir une exp\u00e9rience encore meilleure \u00e0 ses clients tout en constatant des changements positifs dans son rendement global.<\/p>\n
\u200d<\/p>\n
Lorsque J&J Auto Sales a commenc\u00e9 \u00e0 utiliser AutoVerify, son objectif \u00e9tait de rendre le processus d’achat de voitures plus fluide et plus rapide pour ses clients. Le produit qui a le plus aid\u00e9 \u00e0 cet \u00e9gard est AV Pre-qualify, qui fait partie de la suite d\u2019AV Research.<\/p>\n
Traditionnellement, les acheteurs devaient passer des heures chez le concessionnaire \u00e0 remplir les documents et \u00e0 attendre l’approbation du financement. Mais avec AV Pre-qualify, une grande partie de ce travail est effectu\u00e9e avant m\u00eame que le client ne franchisse la porte.<\/p>\n
AV Pre-qualify aide les acheteurs de voitures \u00e0 comprendre leur capacit\u00e9 financi\u00e8re gr\u00e2ce aux donn\u00e9es des g\u00e9ants de l’industrie que sont Financement auto TD et Equifax Canada. Une fois que le client a termin\u00e9 le processus de pr\u00e9-qualification, le concessionnaire re\u00e7oit un lead qui contient plus d’informations sur le cr\u00e9dit que tout autre outil sur le march\u00e9 canadien, et le client est guid\u00e9 vers une demande de financement.<\/p>\n
\u00ab Tout est une question d’efficacit\u00e9, \u00bb explique le directeur g\u00e9n\u00e9ral de J&J Auto Sales. \u00ab AV Pre-qualify nous permet de pr\u00e9ciser les d\u00e9tails avant l’arriv\u00e9e du client, ce qui lui fait gagner beaucoup de temps. C’est une situation gagnant-gagnant. Les clients l’adorent parce qu’ils peuvent passer moins de temps chez le concessionnaire, et nous l’adorons parce qu’il acc\u00e9l\u00e8re tout le processus de vente. \u00bb<\/p><\/blockquote>\n
Cette efficacit\u00e9 a aid\u00e9 J&J \u00e0 offrir une meilleure exp\u00e9rience globale \u00e0 ses clients. \u00ab Certains clients ont m\u00eame dit qu’il s’agissait de l’offre la plus rapide qu’ils aient jamais conclue. Ils ne veulent pas passer la moiti\u00e9 de la journ\u00e9e chez le concessionnaire, et avec AV Pre-qualify, ils n’ont pas besoin de le faire. \u00bb<\/p>\n
\u200d<\/p>\n
Co\u00fbt par lead : Une nouvelle r\u00e8gle de jeu pour J&J Auto Sales<\/h2>\n
Avant d’adopter les solutions AutoVerify, J&J Auto Sales \u00e9tait aux prises avec les co\u00fbts \u00e9lev\u00e9s associ\u00e9s \u00e0 la g\u00e9n\u00e9ration de leads. Le directeur g\u00e9n\u00e9ral se souvient d’une \u00e9poque o\u00f9 ils payaient entre 600 $ et 700 $ par lead provenant d’autres sources. \u00ab J’ai trouv\u00e9 \u00e7a ridicule, \u00bb admet le directeur g\u00e9n\u00e9ral. \u00ab Ce n’\u00e9tait tout simplement pas viable pour nous. Nous payions tout cet argent pour des leads qui n’ont m\u00eame pas d\u00e9croch\u00e9 le t\u00e9l\u00e9phone lorsque nous avons appel\u00e9. \u00bb<\/p>\n
AutoVerify a compl\u00e8tement chang\u00e9 la donne pour J&J. Avec les leads AutoVerify, le directeur g\u00e9n\u00e9ral a remarqu\u00e9 une am\u00e9lioration spectaculaire, non seulement du co\u00fbt par lead, mais aussi de la qualit\u00e9. \u00ab Les leads AutoVerify sont sans conteste les meilleurs. Les gens r\u00e9pondent r\u00e9ellement \u00e0 nos appels, \u00bb dit-il. \u00ab \u00c0 mon avis, il n’y a pas de meilleur lead. \u00bb<\/p>\n
Gr\u00e2ce \u00e0 AutoVerify, J&J ne paie maintenant que 20 $ \u00e0 25 $ par lead,<\/strong> ce qui repr\u00e9sente une r\u00e9duction importante par rapport \u00e0 ses co\u00fbts ant\u00e9rieurs. \u00ab On ne peut gu\u00e8re exag\u00e9rer \u00e0 quel point cela a fait une diff\u00e9rence pour notre concession. Nous obtenons plus de leads, de meilleurs leads, et nous payons une fraction du co\u00fbt pour ceux-ci. \u00bb<\/p><\/blockquote>\n
\u200d<\/p>\n
Des leads de haute qualit\u00e9 qui se convertissent<\/h2>\n
En plus de r\u00e9duire les co\u00fbts, la qualit\u00e9 des leads que J&J re\u00e7oit d’AutoVerify a eu une incidence importante sur son processus de vente. Les clients qui passent par l’outil AV Pre-qualify d’AutoVerify sont des acheteurs plus s\u00e9rieux qui sont r\u00e9ellement int\u00e9ress\u00e9s par l’achat d’un v\u00e9hicule.<\/p>\n
Le directeur g\u00e9n\u00e9ral de J&J note : \u00ab Ce sont les meilleurs leads que nous ayons jamais re\u00e7us. Ils sont non seulement moins chers, ils sont aussi meilleurs. Nous avons \u00e9t\u00e9 en mesure de communiquer avec plus de clients pr\u00eats \u00e0 acheter, ce qui a rendu notre \u00e9quipe de vente plus efficace et am\u00e9lior\u00e9 notre taux de conversion global. \u00bb<\/p><\/blockquote>\n
Dans le march\u00e9 hautement concurrentiel de l’automobile, la qualit\u00e9 du lead peut d\u00e9terminer le succ\u00e8s d’un concessionnaire. En fournissant des leads de haute qualit\u00e9 \u00e0 un co\u00fbt bien moindre, AutoVerify a permis \u00e0 J&J Auto Sales de surperformer ses concurrents et d’augmenter sa rentabilit\u00e9.<\/p>\n
\u200d<\/p>\n
Une transition en douceur et un soutien exceptionnel<\/h2>\n
Lorsque J&J s’est associ\u00e9 pour la premi\u00e8re fois \u00e0 AutoVerify, ils se sont d’abord inscrits \u00e0 un outil diff\u00e9rent qui ne r\u00e9pondait pas tout \u00e0 fait \u00e0 leurs besoins. Cependant, l\u2019\u00e9quipe de J&J a constat\u00e9 \u00e0 quel point AutoVerify avait bien g\u00e9r\u00e9 la situation. \u00ab Le processus d’int\u00e9gration a \u00e9t\u00e9 transparent. M\u00eame lorsque le premier produit que nous avons essay\u00e9 n’a pas fonctionn\u00e9, l’\u00e9quipe d’AutoVerify a facilit\u00e9 le passage \u00e0 une suite de produits mieux adapt\u00e9e \u00bb, explique le directeur g\u00e9n\u00e9ral. Leur service \u00e0 la client\u00e8le est fantastique, et ils ont \u00e9t\u00e9 l\u00e0 pour nous \u00e0 chaque \u00e9tape du processus. \u00bb<\/p>\n
Le soutien et la collaboration entre J&J Auto Sales et AutoVerify ont \u00e9t\u00e9 un facteur cl\u00e9 du succ\u00e8s continu du concessionnaire. \u00ab Je n’ai jamais vu un service \u00e0 la client\u00e8le aussi excellent. Chaque fois que nous avons eu besoin d’aide, l’\u00e9quipe AutoVerify est l\u00e0 pour nous aider. C’est rafra\u00eechissant de travailler avec une entreprise qui se soucie tant de ses clients. \u00bb<\/p><\/blockquote>\n
\u200d<\/p>\n
Regard vers l’avenir<\/h2>\n
Alors que J&J Auto Sales continue de cro\u00eetre, ils sont ravis de miser sur leur succ\u00e8s gr\u00e2ce aux outils et au soutien d\u2019AutoVerify. \u00ab Nous avons d\u00e9j\u00e0 constat\u00e9 des r\u00e9sultats positifs, et j\u2019ai h\u00e2te de voir ce qui va suivre. Qu’il s’agisse de rationaliser notre processus, d’am\u00e9liorer l’exp\u00e9rience client ou de r\u00e9duire notre co\u00fbt par client, AutoVerify a \u00e9t\u00e9 un partenaire fantastique. \u00bb<\/p>\n
Pour des concessionnaires comme J&J Auto Sales, la combinaison de l’efficacit\u00e9, de leads haute qualit\u00e9 et du service \u00e0 la client\u00e8le exceptionnel d’AutoVerify a chang\u00e9 la donne. Et gr\u00e2ce \u00e0 des outils comme AV Pre-qualify et AutoVerify Research, ils sont bien \u00e9quip\u00e9s pour continuer \u00e0 prosp\u00e9rer dans un march\u00e9 de plus en plus concurrentiel.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lorsque J&J Auto Sales a commenc\u00e9 \u00e0 utiliser AutoVerify, son objectif \u00e9tait de rendre le processus d’achat de voitures plus fluide et plus rapide pour ses clients. Le produit qui a le plus aid\u00e9 \u00e0 cet \u00e9gard est AV Pre-qualify, qui fait partie de la suite d\u2019AV Research.<\/p>\n","protected":false},"author":1,"featured_media":4139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[41],"tags":[],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas"],"yoast_head":"\n
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