Convert more web traffic into sales with accurate trade and vehicle values
AV Trade-in helps dealerships transform online traffic into real buyers by showing shoppers what their vehicle is truly worth — powered by trusted data from CARFAX Canada.
When customers see accurate vehicle values upfront, they gain confidence to move forward, naturally flowing into a free soft credit pull and a credit-first path to purchase.
Build trust with transparent vehicle values
Give customers a clear, accurate trade-in value they can rely on. When shoppers understand what their vehicle is worth, they get a better picture of what they can afford — building trust and helping your team focus on deals that are ready to close.
Convert qualified shoppers into paying customers
Every appraisal form does more than collect data — it helps move real buyers down the sales funnel. Turn curiosity into commitment by connecting trade values to the next step in their buying journey.
Connect trade leads to credit-ready shoppers
Once a shopper gets their trade value, encourage them to continue with a free soft credit pull — turning early interest into financing conversations that close faster.
Save time with automated workflows
AV Trade-in integrates into your website and automotive CRM, ensuring trade data and lead details flow seamlessly into your existing sales process — keeping your team focused on selling, not manual entry.
"Our average cost per AV Trade-in lead is about 35% lower than the average cost of a website lead."
Justin Belford
Harris Auto Group
Make trade-ins your competitive advantage.
FAQ
What is AV Trade-in?
AV Trade-in is a trade-in lead tool for dealerships that converts website visitors into real buyers by delivering transparent, accurate vehicle values powered by CARFAX Canada.
How does AV Trade-in fit into the AutoVerify lead flow?
It’s the first step in a connected process. After receiving a trade value, shoppers can move directly into a soft credit pull through AV Pre-qualify or AV Credit+, creating a seamless, credit-first path from online interest to in-store sale.
How accurate are the trade-in valuations?
All values are based on real sold-price data, adjusted for mileage, condition, and market trends — helping shoppers trust your dealership and your offers.
Does this work for specialty or recreation vehicles?
Yes. AV Trade-in also captures trade data from sports, recreation, and leisure vehicle owners who are looking to upgrade or sell.
How do trade-in values help dealers close more deals?
By providing realistic vehicle values and connecting directly to credit-first tools, AV Trade-in helps your team focus on real buyers who are ready to purchase — not just leads. Related reading: Informed shoppers are happier buyers
How can I see AV Trade-in in action?
See how our trade-in valuation software for auto dealers can drive real sales opportunities. Contact our team for a quick demo of AV Trade-in.
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Ready to turn trade-ins into real deals?
AV Trade-in helps your dealership build trust, convert online traffic into paying customers, and guide every shopper toward financing — all in one connected experience.
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