For immediate release
London, ON — (April 15, 2025) — AutoVerify and CARFAX Canada have teamed up to help dealers provide more accurate vehicle valuations and create a better experience for car shoppers.
By integrating CARFAX Canada’s industry-leading vehicle valuation capability into AutoVerify’s traffic-conversion solutions on both dealer websites and the Kijiji marketplace, this partnership ensures customers have realistic expectations about their trade-in value before entering the dealership, leading to smoother negotiations and better outcomes for all.
CARFAX Canada’s valuation capability is powered by a sophisticated machine learning model which uses current listings and recent sold prices of comparable vehicles to provide current and regionalized values. With these insights at their fingertips, dealers can engage customers with confidence, prevent overpayment on trades, and improve customer satisfaction by eliminating surprises during the trade-in process.
“We’re always looking for ways to help dealers create a better experience for their customers, and providing trusted, data-backed trade-in values is a critical part of that,” said James Legue, Vice President of Product and Technology at AutoVerify. “CARFAX Canada’s valuation capability empowers dealers to engage customers with fair, transparent trade-in values, setting the stage for smoother negotiations and better outcomes for everyone.”
“At CARFAX Canada, we’re committed to providing the automotive industry with the best possible insights to make informed decisions,” said Shawn Vording, President at CARFAX Canada. “This partnership with AutoVerify puts our trusted valuation capability directly into the hands of more dealers and consumers, fostering transparent trade-in discussions, improving trust, and ultimately helping dealers win more trades.”
Integrating valuation data from CARFAX Canada into the AutoVerify platform ensures both dealers and car shoppers can approach trade-in discussions with confidence and clarity, leading to stronger customer relationships and more successful transactions.
About AutoVerify
AutoVerify provides automotive dealers, OEMs, lenders, marketplaces, and suppliers with best-in-class tools to better connect with online car shoppers. Our platform of digital solutions helps convert website traffic into paying customers, empowering industry partners to leverage technology to drive sales both online and in-store.
Connect with AutoVerify on LinkedIn, Facebook, and Instagram.
For media inquiries, please contact:
Samantha Kohn
Senior Marketing Manager, AutoVerify
skohn@autoverify.com
519.697.7756
www.autoverify.com
About CARFAX Canada
CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, valuation and service solutions. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers, sellers and vehicle service providers to make informed decisions. CARFAX Canada is dedicated to transparency and is trusted to provide vehicle history, valuation and service information to dealerships, vehicle manufacturers, consumers, service shops, major auctions, governments, insurance providers and police agencies. www.carfax.ca
Connect with CARFAX Canada on Instagram, Facebook, and LinkedIn.
For media inquiries, please contact:
Brittney McKee
Director of Brand Marketing, CARFAX Canada
bmckee@carfax.ca
226.680.1712
www.carfax.ca
